Why Copywriting Matters to Your Business

Copywriting is a key part of your business. Good copy can have a significant impact on conversion and has a heavy influence on the consumer buying process.

What do you think of when it comes to copywriting for your business? What all is entailed with copywriting?

If copywriting, to you, just means marketing material and advertising, then you’re somewhat right. But truth is, there’s so much more to copywriting nowadays. In the digital age we live in, copy can come in various forms other than billboards and traditional fliers in newspapers.

It’s time to get creative, because good copywriting can have a significant impact on your business and how you’re reaching your target audiences or consumers.

Today, consumers are more likely to Google your business before they ever pick up the phone or step foot inside your store. You’ve probably done the same thing.

We gather all the information we can before talking to someone or making a final purchasing decision.

Good copy on your website, social media pages, or in your marketing emails can have a significant impact on conversion rates. In fact, copy should be so good, you’re customers don’t even realize it’s there.

People want to read things that are more personable and relatable as opposed to full of marketing gimmicks and techniques. They can sniff those out a mile away.

Instead, good copy should do the following:

  • branch the gap between you and your customers
  • help build a trusting relationship between you brand and consumers
  • keep every aspect of your business focused on the big picture
  • reinforce what your customers already know…without them knowing it

All of these things combined will give you better copy and attract more eyeballs. It’s can be a challenge, but a good copywriter will know how to get this done for your business.

In fact, a good copywriter will:

  • get to know your business
  • understand your strengths and weaknesses
  • find connections between the ordinary
  • be real and consider the experience for the consumer
  • create quotable copy
  • make your clients coming back for more

If you’re ready for fresh eyes and new ideas on the copy surrounding your brand’s image, then it might be time to outsource your copywriting needs.

This can be anything from emails, newsletters, ad material, brochures, invitations, or social media. Contact me for a FREE 30-minute session on we’ll discuss some of your needs and options.

I look forward to working with you!