As a business leader and/or owner, you stress over the small details of your marketing plan. Deciding the length of your content and how much detail to include on your website and blogs can keep you up at night. While long-form content can increase your search engine rankings, short-form social media and blog posts, or microblogs, can connect you with your audience more efficiently. Here’s what you need to know.
1. Post Regularly
Microblogs are a great alternative to constant long-form pieces, and they break up your pages with more entertaining snippets of your company. They easily catch the eye of your target market, but only if you’re posting on a regular basis. If you’re looking to grow your audience quickly, make sure you’re posting content on social feeds consistently and with purpose. Once your audience gets used to seeing your content, they’ll expect consistent updates from you, boosting your chances of making a difference in their purchasing decisions and swaying them your way. Of course, this method all depends on your brand, voice, and goals.
2. Know Which Platforms Work for You
Not all social media platforms should be used by your business. Not only does this stretch your internal resources thin for content, but it’s unlikely you’ll be able to engage your audiences well. If you haven’t discovered what platforms work best for you and your target audience, experiment with a few for at least 90 days to get a feel for where your audience is living. Use the power of microblogging, develop short-form content and then analyze the social media reports each month. After the 90 days, evaluate how well your company performed against each KPI and make necessary strategy adjustments. [[If this is something your company struggles with, let me help!]]
3. Experiment with Content
When it comes to successfully utilizing microblogs, be sure to experiment with content variety. If your marketing team is struggling with ideas, consider some of the most common ideas for content:
- Behind-the-scenes content
- GIFs and memes that relate to your audience
- Theories and observations
- Your reaction to the news in real-time
- What you’re doing right now
Turn it Over
If you’re still struggling with your social media strategy, or need guidance for upcoming months, I can help! I specialize in social media management and marketing and develop 90-day plans for clients to help them boost their growth and audience engagement. If you have questions or suggestions on topics you’d like to know more about, contact me. We can also set up a FREE{!} 20-minute chat.
Jen Brugh 